Explore my work

Explore my work

Gusto Compliance

Owned core ad creation for 10M+ small businesses across two products — and built AI-powered programs to close the gap between design intent and what ships.

Complexity at scale

Multi-team alignment

Gusto Compliance

Owned core ad creation for 10M+ small businesses across two products — and built AI-powered programs to close the gap between design intent and what ships.

Complexity at scale

Multi-team alignment

Gusto Compliance

Owned core ad creation for 10M+ small businesses across two products — and built AI-powered programs to close the gap between design intent and what ships.

Complexity at scale

Multi-team alignment

Meta SMB Ads

Owned core ad creation for 10M+ small businesses across two products, and built AI-powered programs to elevate quality.

Complexity at scale

AI in design

Meta SMB Ads

Owned core ad creation for 10M+ small businesses across two products, and built AI-powered programs to elevate quality.

Complexity at scale

AI in design

Meta SMB Ads

Owned core ad creation for 10M+ small businesses across two products, and built AI-powered programs to elevate quality.

Complexity at scale

AI in design

PayPal Checkout redesign

Redesigned checkout for 92M users, tripled credit adoption, preserved conversion rate and enabled split payments that drove 32% higher spend.

Information architecture

Product expansion

PayPal Checkout redesign

Redesigned checkout for 92M users, tripled credit adoption, preserved conversion rate and enabled split payments that drove 32% higher spend.

Information architecture

Product expansion

PayPal Checkout redesign

Redesigned checkout for 92M users, tripled credit adoption, preserved conversion rate and enabled split payments that drove 32% higher spend.

Information architecture

Product expansion

LinkedIn follower growth for companies

Drove 6% follower growth for company pages through a series of experiments across feed, search, and notifications.

Growth design

Multi-team alignment

LinkedIn follower growth for companies

Drove 6% follower growth for company pages through a series of experiments across feed, search, and notifications.

Growth design

Multi-team alignment

LinkedIn follower growth for companies

Drove 6% follower growth for company pages through a series of experiments across feed, search, and notifications.

Growth design

Multi-team alignment

PayPal - Business app home

urned a static payments app into a living platform — doubling the user base year over year and giving other teams a framework to build on.

Platform design

Mobile framework

PayPal - Business app home

urned a static payments app into a living platform — doubling the user base year over year and giving other teams a framework to build on.

Platform design

Mobile framework

Gusto Compliance

Owned core ad creation for 10M+ small businesses across two products — and built AI-powered programs to close the gap between design intent and what ships.

Meta SMB Ads

Owned core ad creation for 10M+ small businesses across two products, and built AI-powered programs to elevate quality.

PayPal Checkout redesign

Redesigned checkout for 92M users, tripled credit adoption, preserved conversion rate and enabled split payments that drove 32% higher spend.

LinkedIn follower growth for companies

Drove 6% follower growth for company pages through a series of experiments across feed, search, and notifications.

PayPal - Business app home

urned a static payments app into a living platform — doubling the user base year over year and giving other teams a framework to build on.

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